Why Sugar Pills Might Be The Future Of Pain Relief






The placebo effect has fascinated doctors and patients alike for centuries. Some people with specific ailments—from clinical depression to irritable bowel syndrome—can take a placebo pill or some other treatment without any therapeutic physiological effects, and they’ll actually experience a reduction in symptoms, even pain. Studies over the last several decades have attempted to measure, explain, and verify whether and why these so-called sugar pills work.

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Feeling the Pain of Rejection? Try Taking a Tylenol

What is a fate as bad as death? Many contemporary and ancient societies considered banishment at least equal. After all, in the past, estrangement from family or friends, along with the corresponding exile away from the campfire or town gates, meant literally getting thrown to the wolves. Not surprisingly, our brains are wired with circuitry so that we can scrupulously avoid such fates, whether that means expulsion to the desert as in the Biblical tale of Hagar and Ishmael or the heartbreak of not getting that long-awaited invitation to the high school prom. The neurological wiring that makes us feel pain, new research suggests, also means that a common painkiller could ease the sting.
One brain area in question resides about an inch behind your forehead. Called the anterior cingulate cortex, it serves as one of the brain’s control centers for that “why me?” feeling when you get picked last for the dodgeball game.


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Qiff qiff qiff

In 2011, the Finnish Tourist Board ran a campaign that used silence as a marketing ‘product’. They sought to entice people to visit Finland and experience the beauty of this silent land. They released a series of photographs of single figures in the nature and used the slogan “Silence, Please”. A tag line was added by Simon Anholt, an international country branding consultant, “No talking, but action.”

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