«The Most Potent Form of Persuasion Which Indirectly Captivates & Influences Others to Act, Follow, and Buy»

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Discover the Persuasive Storytelling Tactics that Generate Genuine Excitement Around Everything You Say And Have People Hanging On To Your Every Word!

Dear Friend,

If you want a fast, sure-fire way of persuading people … in any situation…without sounding sleazy or manipulative by simply making a few small tweaks to the way you already speak… then this is going to be the most important message you ever read.

Because what you’ll see is a proven and 100% guaranteed way of taking any message and have it resonate so deeply,  that it will make people happily comply.

And it:

  • ​Works if you’re trying to pitch an idea.  
  • ​Works if you’re trying to brand yourself.
  • ​Works in corporate America (trying to get a job, promotion or command peers)
  •  Works if you just want to be popular or influential.
  •  Works in both business and social settings.
  •  Could even work in a hostage situation (don’t quote me on that).
Hell, you could even use this strategy at a funeral and people would be ok with it.

Best part of all…

And I’m going to prove it to you without you risking a dime.

Here’s what this is all about:

In 2003 I flipped my car over on the highway and nearly killed myself.

I fell asleep behind the wheel and I woke up to my car bouncing off the divider to my left (the one that stops you from hitting the cars on the other side).

When I woke up I had lost control of the car and was headed toward the divider on the right side which was there to prevent cars from dropping over the 1 story elevated highway.

As I saw the wall coming closer I sincerely thought the car was gonna go over.

“This is it” I thought “this is how my life is going to end”.

Then I hit the wall and my car flipped.

People ask me what it felt like.

Imagine being on a wooden roller coaster with loops that goes upside down and getting smacked with a baseball bat throughout the entire ride.

That’s what it felt like.

There I was laying on the side of the highway, the CDs were in the middle of the highway getting trampled by cars flying by.

I can vividly remember the smell of something burning. I think it was rubber but who knows?

I thought the car was gonna explode.

The car was upside down and the driver side window was completely shattered so I crawled out.

Another driver who had seen the crash ran over to me and said:

«OMG I can’t believe you’re alive!»

Neither could the doctors who operated on my broken hip.

They said I was damn lucky that the crash wasn’t fatal.

I was hospitalized for 2 weeks and spent over 3 months in physical therapy learning to walk again.

At time I was in between jobs and no medical insurance.
When I got out of the hospital I had NOTHING.
No job.
No money.
And tons of medical bills.
I literally had to start over from scratch.
When you’re that close to losing it all you realize a few things.

First, you realize that tomorrow isn’t promised and life can end at any moment so you get your priorities in order and start doing what makes you happy.

I was only 23 so I wasn’t exactly sure what that was.

But I knew what made me curious.

And that was the psychology behind what makes people say «yes».

You see, the only thing I had really ever been «ok» at was selling.

And it wasn’t because I knew how to overcome every objection or how to follow up with the prospect.

It was because I knew how to connect with people.

I was curious to see if there was a logical explanation for this «connectedness» I was able to form.

I started studying the greatest influencers and communicators of our time.

I studied people like Winston Churchill, Abraham Lincoln, Henry Ford and Martin Luther King Jr. among many others.

They all had something in common (more about that in a second).
But there was one man who fascinated me more than anyone.

His name was Tony Robbins.

You’ve probably heard of him.
Tony’s teachings about building relationships really resonated with me.
And so did his stuff about finding your true purpose and potential.
But here’s the thing.
The stuff that Tony was teaching wasn’t necessarily new.
But the way he was teaching it was.
You see, Tony knew that just simply regurgitating everything that everyone who came before him said wouldn’t work.
So he did something different.
He told stories.
And it was those stories that captivated me and caught my attention.
My guess is that it also has something to do with the fact that he’s probably the most successful self improvement trainer in the world.
Tony must have known that..
The Human Mind Is Hard Wired For Stories

Storytelling is the oldest form of verbal communication.

In primitive times when someone wanted to explain or teach someone else how to do something, they told a story.

For example, if a man figured out a better way to hunt, he told the story of how he was sitting in the woods and suddenly he came up with the idea of setting a trap instead of using a spear to catch his prey.

This fascination we have for stories never left us.

It’s the reason why Hollywood movies generate billions of dollars each year.

Something magical happens when we hear a good story.

We immediately transport ourselves into the shoes of the main character…just like we do when watching a movie.

And that’s what makes storytelling so powerful when it comes to persuasive communication.

Just as it did for Tony, storytelling gives you a cloak to wrap your presentation in so that the target or subject becomes engaged and genuinely interested instead of being bored or resistant.

My First Introduction To A Master Storyteller (And Closer)
Once I was able to walk again I joined a gym since I had nothing else to do I became a fixture in the place and eventually got a job there.

It was there that I met «The Magician».
We called him that because he could magically make anyone join the gym.
No money?
Didn’t matter.
Needed to talk to their spouse?
Didn’t matter.
Needed to think about it?
Didn’t matter.
In fact one day a woman from a non-profit organization came in looking for donations for some cause.
She was overweight.
He sold her a membership and $2500 worth of personal training.
Truth is he could make anyone do just about anything.
And here’s the thing…
In every single case these people were happy.
They loved the magician and were grateful for his help.
Imagine that…
Selling someone something and having them feel like they owe you something.
What a concept.
His real name was Noah and he was the sales manager of the place.
I came to find out later that he’d previously owned five clubs of his own and sold them for a few million dollars.
He was now a consultant who got paid enormous amounts of money to come into an
existing business and turn it around using his secret strategies.
Part of his role was sales management.
Anyway..
When I first started there I had a difficult time overcoming objections.
For example when someone would say «I need to talk to my wife before joining», I said «OK here’s my card».
The magician would look at me as if I was crazy.
«Paul, you do realize that you get paid mostly on commission right?”
«Yes but I don’t wanna be pushy.» I told him. «I feel weird trying to sell. And because of that I can’t sell». 
That’s when he shared something with me that I’ll never forget.
Listen up because this important.
He told me that the issue wasn’t that I couldn’t sell but that I couldn’t persuade.
And the big difference is that when you use sales tactics, you force the customer to buy your stuff.
When you use persuasion, the customer wants to buy your stuff.
Then it’s just a matter of providing it to them.
And this guy was living proof of this.
Day in and day out I watched him effortlessly persuade people to join.
Even the most resistant people.
That’s why we called him the Magician.
But here’s what’s interesting.
Most of the time, it wasn’t a new sales technique or closing method that got him the sale.
That’s when I realized that there must be something to storytelling if both Tony and the Magician were using it.
Turns out I was right.
That’s right.

As I dug deeper and deeper I discovered that the world’s top organizations use storytelling.
In today’s world they include:
  • AirBnB
  • Spotify
  • ​Google
  • ​Zillow
  • Apple
These companies aren’t stupid.

They know that simply spewing out data, features and benefits pales in comparison to wrapping the customer up in an engaging, gripping and memorable story.

 The $500,000 Story That Changed My Life
In 2004 I took on a new role as a copywriter and got my first gig.
It was for a product on – of all things – Astral Projection.
In case you don’t know, Astral Projection is when you leave your body in the physical form and fly around to different dimensions.
It’s pretty «out there» to say the least.
There I was a 24 year old guy from Brooklyn sitting in my one bedroom apartment trusted with the task of writing a sales letter about something I knew nothing about and had no interest in.
I used all the tricks and tips I’d learned in all the top marketing and sales books.
The copy I wrote generated a few thousand dollars.
The client wasn’t impressed.
I asked if I could have another week to come up with a different angle.
And for 5 days I scratched my head in frustration.
Then I asked myself a question: «What would the Magician do?»
The answer was the same exact thing Tony Robbins would’ve done.
In fact, it’s the same thing all of those great communicators of the world I studied would’ve done…
Tell a good story.
So I decided to slightly change the sales copy and add a story.
That same exact letter with a story brought in $500k in just a few days and millions after that.
 
That single letter changed my life.
Not only did it make my client and I a boat load of money but it solidified my position as a top copywriter and landed me tons of clients.
Since then I’ve written over 100 sales letters that have gone on to produce millions for my clients .
Guess what?
Just like the one you just read on this page.
And now I’m ready to share the exact formula I use to create powerful, engaging stories  that make people buy whatever you’re offering .

 

The Storytelling Blueprint ™   Training Course 
(Includes Certification)
The Complete Training Course to Incorporating Storytelling Into Any Creative Endeavor,  Presentation, Marketing Effort or Business Without Coming Off as “Salesy,” Pushy, or Cliché!

Link Original:https://go.influenceacademy.net/storytelling-blueprint-fb-v1?fbclid=IwAR2XqUUTZnO2x06BwXHqQM3kYyT8YGtrYuTyiQvsszg_Pf216WpzLjtDoLo

 

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